Troon, May/June 2019

12 TROON MAGAZINE TROON MAGAZINE 13 EQUIPMENT NEW IRONS AT LOWER PRICES But now PXG is altering its course to an extent In May the company introduced its 0211 investment cast irons at the relatively low price of 195 club with a steel shaft and 210 with graphite which is significantly less than the companys other irons which sell for 400 apiece The new irons feature a cast hollow body design ultra thin face and the companys proprietary COR2 polymer inside also found in their flagship PXG 0311 GEN2 Irons that helps rev up IRON THRONE BREAKING NEWS By Scott Kramer PXG Seeks to Slay the Competition with New 0211 Irons founder of pxg bob parsons PARSONS XTREME GOLF a k a PXG has become synonymous with high end golf clubs over the past five years In fact its no stretch to say the Scottsdale based club company has set a new bar on elite equipment Their success has been so great among Tour pros and amateurs alike that competitors including Titleist Callaway Honma and XXIO have followed suit by debuting expensive upscale clubs that have resonated with golfers wanting to play top quality woods and irons loaded with all of the technological bells and whistles ball speed The first thing golfers will notice about the new irons is that theyre stunning said Bob Parsons founder of PXG and a U S Marine who received a Purple Heart during his service in the Vietnam War Theyre priced at half of what our forged irons sell for The reason is that our flagship irons which we will continue to develop and which will be the irons our company thrives on are triple forged a very intricate manufacturing process feature perimeter weight technology and offer multiple head types Our pricing is based on our costs how weve grown and how much we sell Our flagship irons are still expensive to make so I dont see their price moving much About the 0211 irons Parsons said The casting process we use in the new irons results in excellent performance but is less expensive to make So the clubs have been designed with that in mind Theyre awesome looking and are right up there with our most expensive clubs with respect to how well they perform They are gorgeous in their own right Responding to requests to deliver products to a wider audience PXG figured out how to accomplish that with the new irons Earlier this year given tremendous global growth and the economies of scale PXG debuted GEN2 drivers fairway woods and hybrids at lower prices than the previous iteration The GEN2 driver sells for 575 a relative bargain compared to the 850 price tag for the companys original driver while the 425 fairway wood was 225 less than the original and hybrids 175 less GREEN FRIENDLY PXG also recently unveiled GEN2 putters 425 apiece in eight head shapes three hosel options double bend plumbers neck and heel shafted black or chrome finish and interchangeable tungsten and titanium sole weights ranging from five to 20 grams Customers can also select dexterity loft lie shaft length and grip Each has a new variable sized pyramid pattern on the face designed to bite into the ball cover for a better roll sound and feel while offsetting ball speed loss on off center hits AMBASSADOR GARY PLAYER Golfers who play PXG clubs rave about their feel and performance The Tour staff now includes Ryan Moore Pat Perez Billy Horschel James Hahn and Masters champions Zach Johnson and Charl Schwartzel The company also just added legend Gary Player as a brand ambassador something Parsons deemed a very significant endorsement Hes a bundle of energy well known well respected and well accomplished When he talks people listen He reached out to us after having an opportunity to hit our product He believed in it STAYING THE COURSE Parsons seems pleased with his companys progress since its inception I wouldnt do a thing differently he said When youre running a business you really dont have an instruction manual specific to what youre doing If youre in the thick of any major battle its impossible to know whos winning Running a business is like that especially a start up You never really know That said everything weve done so far has turned out to be right as rain the gen2 putters come in eight head shapes with multiple additional options THE FIRST THING GOLFERS WILL NOTICE ABOUT THE NEW IRONS IS THAT THEYRE STUNNING